beIN Sports hopes to attract 500,000 subscribers with full coverage of Euro 2024.

The pay-TV channel obtained the last-minute TV broadcasting rights for Euro 2024 and Euro 2028. Until July 14, the channel will offer full coverage of the event, including the broadcast of the Austria-France match scheduled for this Monday night.

beIN SPORTS antennas direction spoken by Florent Houzot

Florent Houzot is in charge of the antennas, programs, and editorial content of beIN SPORTS. The paid channel will broadcast in full until July 14 the football Euro taking place this year in Germany, including the first match of the French team against Austria on Monday, June 17. This match will also be broadcast on TF1. Thanks to TV rights acquired five days before the start of the Euro, beIN SPORTS becomes the exclusive broadcaster of the 51 matches, including 25 that will be co-broadcast on TF1 or M6. According to Florent Houzot, this offer comes at the right time to allow the audience to escape a bit, particularly in this period of tension.

Since 2012, beIN SPORTS has been broadcasting the Euro and the World Cup in full. Subscribers are used to following these competitions in their entirety. Florent Houzot explains that the negotiations were lengthy, especially to agree on a price. In addition to the rights for Euro 2028, the investment amounts to several million euros. The director of the antennas believes that this investment is necessary to ensure the continuous presence of the channel on the French market and to offer these top competitions for many seasons to come.

These major sporting events are also opportunities for subscriber recruitment. During Euro 2016, the number of three million subscribers was exceeded. Florent Houzot estimates that an event like the Euro can attract between 500,000 and 800,000 new subscribers, who will need to be retained with a quality offer and the promise of exciting competitions to come.

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The perspective of Ligue 1 for the 2024/2025 season

As the restart scheduled for mid-August approaches, Ligue 1 still does not have a broadcaster. Florent Houzot reports on the strategy of president Yousef Al-Obaidly, who is betting on acquiring the rights at a fair price. He emphasizes the importance of the domestic championship for football fans in France, while highlighting the strength of beIN SPORTS, which also offers La Liga, the Bundesliga, and other major European leagues. This diversity strengthens the channel’s position in the market.

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